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Jog ( is an iOS app inspired by the phrase "jog your memory". It's designed to help professionals keep track of the people they meet and the conversations they have. The app lets users add new connections to their personal logs and input detailed notes for future reference.

*This project is sponsored by the Jog team at Crema.

Project Duration & Type

3 Months, Sponsored Class Project

My Roles

Product Strategy, User Research, Experience Mapping, UI Design


7 Design Students (Including Myself)

Project Brief

Since Jog was exclusive to iOS, for this project, the Jog team asked us to explore Jog's potential on other platforms to enrich the existing user experience.

Our Deliverable

We designed a web-based experience to assist existing Jog users in developing closer relationships with their clients, stakeholders, or business partners.

This web app is intended to be used alongside the IOS app.

  • The mobile experience can be leveraged to search or check information quickly when needed.
  • The desktop experience includes more complexed features to help users reflect and strengthen their connections.

The challenge for this project was two-fold.

  1. Choosing a platform to further our design.
  2. Ensuring the joint experience of using the existing Jog app with our design could achieve the 1+1 > 2 effect.

To solve these challenges, I determined...

  1. We needed to understand the existing user experience and journey.
  2. Acquiring a deeper understanding would allow us to discover user issues that were challenging to address solely through an iOS app.
  3. Then we could identify the most appropriate platform for the spotted user problem.

Workshop as a Research Method

Since our intention was to learn about the entire user journey, we determined that conducting a workshop would be more effective than other methods. Workshops enable participants to share a broader range of information by creating artifacts. Hence, we facilitated a virtual 1-hour workshop with 6 stakeholders.

Participant Composition

  • 2 project sponsors from the Jog team
  • 2 existing Jog users
  • 2 non-users who are Jog's target audience

*I designed the structure of the workshop and led one of the activities.

We concluded 4 key takeaways.

  1. The proposed design should be feasible for implementation and accessible for many Jog users.
  2. People typically feel bad or embarrassed when they cannot remember someone's name.
  3. Jog users often meet a lot of new people at various occasions, and the Jog app does function as a reminder, but the pain point of how to develop a deeper relationship remains unsolved.
  4. After meeting new connections, people tend to reflect on their interactions in private settings.

I created 2 experience maps to further analyze our research.

By comparison, during an event, Jog is able to turn an "Oh Crap" moment into "Aha" moment and prevent users from feeling awkward, stressed, and embarrassed.

However, it falls short in the "Before Event" and "After Event" phases. Furthermore, insights from the workshop reveals that Jog users desired tools to cultivate stronger connections. We determined this is our opportunity.

Based on this decision and our experience maps, we chose to focus on desktop/laptop. More specifically, we selected web app as the final platform because it's more lightweight and accessible.

Core Statement

To conclude all of the design decisions, we crafted this core statement.

Design a Web APP to help Jog users develop a closer relationship with the important people they have met.

We generated some ideas.


Our main objective with wireframing was to quickly prototype solutions and assess their viability. We selected ideas that are aligned with our core statement and showed promise in addressing user problems. Two primary features were chosen:

  1. Grouping allows users to categorize their connections based on attributes.
  2. For each connection, users can further add details such as emails, calendar events, photos, shared memories, etc. We hope to provide users a centralized place to track and manage information.

User Testing

I was responsible for creating the testing protocol and conducting testing sessions. From the 6 Jog users that we have recruited, we gather 2 important feedback.

  1. Profile pictures won't work because sometime it's just impossible to find a picture of someone you just met for the first time.
  2. Although the features that we included were nice to have, people didn't think this tool can help them strengthen their relationships.
"It feels like a glorified Contact List."

To address these issues...

With the feedback and additional user insights, we returned to the drawing board. We decided to make the following improvements to the next iteration.

  • Add a flashcard feature to help users remember key information about their connection.
  • Assist users with adding reflections of their experiences to Jog.
  • Allow and encourage users to set follow-up reminder with their connections.
  • Provide users the option of using avatars instead of uploading a photo.

Here is the final design!

A mockup of Jog Home Page
After logging in, this would be the home page for every user. The home page has 3 purposes. First, users can easily access their recent connections in case they need to edit or include more details. Next, flashcards would be displayed as a playful way for users to revisit key information. Lastly, "Reflect on memories" section would provide users a summaries of old events or memories and encourage them to reflect on their experiences.

Project Outcome

Our project sponsors were very satisfied with our deliverables. Although the Jog team didn't end up implementing the web app, the newer version of the app focused more on fostering relationships, and they incorporated many of our proposed designs into the iOS app. Just to name a few examples:

Looking back...

We could have evaluated our final design.

For this project, time constraints prevented us from conducting another round of testing. In retrospect, I hope we had allocated time to evaluate our design and project outcomes. If I could go back in time, I might not creating such a refined prototype. Instead, I would spend that time for a subsequent round of user testing. I could imagine facing some pushbacks from project sponsors, but I believe the team would be able to convince stakeholders that design validation is more significant than aesthetically pleasing mockups. 

My personal projection is that our final design still might not meet our project objectives. I believe the incorporation of Generate AI could elevate this product by a great margin, but unfortunately, such integration was beyond the project scope.

Let people learn from their mistakes is a good mentorship strategy.

During this project, I had numerous opportunities to mentor freshmen of the UX major. I generally allow mentees to navigate their chosen paths, even if I foresee potential pitfalls. I believe learning from one's own mistakes fosters deeper understanding. After facing challenges as a team, I would lead reflection sessions to discuss what went wrong and how we should proceed. This was what happened for user research. Initially, we attempted interviews but found them less informative. It was only later we realized workshop would be more effective. Even though this mentorship approach might seem time-consuming, I believe it's long-term benefits in learning and growth outweigh the immediate inefficiencies. 

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